If you’re looking for the most powerful hair dryer or handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Regular readers of the Strategist will know that we’ve turned to resident Cool Guy Chris Black (he’s a partner at brand consultancy Public Announcement) to help us answer such questions, and to get more of Chris’s advice, we now have him answering reader questions for us in a regular column. If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line ‘Ask Chris’ at edit@thestrategist.co.uk.
Question: What’s your perfect white T-shirt?
I have friends that buy Margiela white T-shirts, which, in my humble opinion, is insane. White T-shirts can only be worn for so long. Save your designer money for something more timeless and long-lasting.
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I prefer Gildan five-packs; I wear them without concern until they need to be disposed of and I just order more. So simple! They look good under a hooded sweatshirt, a cardigan, or even a suit.
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Every once in a while, when in need of a THICC neck, I will reach for a snow-white Pro Club.
But you may have a different set of preferences than I do. The options are endless, but choose carefully. Avoid a long hem or a scoop neck. Here are a few of my suggestions depending on what you’re going for.
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If you want to look like an aging movie producer going to dinner at Craig’s in a late-model Tesla, James Perse is the answer.
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If you are a creative director who lives in East Williamsburg, Uniqlo will probably look great with your Acne jeans.
Question: What are the best ‘bundle-y,’ chunky sweaters for men?
Price is a major factor in the great warm sweater search. I tend to stick to a classic navy cashmere sweater when the temperatures dip, but I run hot. Looking into chunky sweaters has made me want to flirt with bulk. Don’t you love my growth!
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For me, the best-in-class for the price has to be the classic fisherman’s model from L.L Bean.
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If you are feeling absolutely wild (and flush), why not splash out on something from Elder Statesman? A cashmere sweater in bold tie-dye will make you the talk of the ski chalet.
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