people's choice

The Best Rugs on Amazon, According to Hyperenthusiastic Reviewers

Photo: retailer

Here at the Strategist UK, we like to think of ourselves as obsessive (in the best way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

And whilst we’ve covered lots of home accessories before — from storage baskets to scented candles — here, we’ve rounded up the best rugs for everyone, as praised by the most enthusiastic reviewers on Amazon.

Editor’s note: All the rugs listed below are available in multiple sizes and widths.

Best-rated rug overall

nuLOOM Area Rug
From £170
From £170

With 79 percent of its reviews being five stars, this vibrant, multicolour rug comes highly recommended by Amazon customers. Fifty-five buyers loved how soft the material feels, with one saying the rug feels great underfoot, adding that the pictures don’t do this “high-quality” product justice. NuLOOM offers five different sizes, with prices varying, but lots of reviewers agreed on the value for the money of this rug; one commented that everyone who enters their house compliments it. Another customer, who has four dogs and a cat in the house, was happy to report that the rug cleans up surprisingly well, with the cat taking to it immediately.

Best-rated (less expensive) rug

Photo: retailer

This geometric-patterned rug is also a popular option, with 84 percent five-star reviews. At a pile height of one centimeter, it’s not so thick that cleaning it is a hassle; one husky-owning customer claimed that with their older, shaggy rug, they struggled to get the dog’s hair up even with an industrial pet hoover, whereas this Well Woven rug is easy to clean and looks brand-new every time. Thirteen reviewers spoke positively of the quality, with one buyer exclaiming that they love how the “rich” colours warm up the room. The three sizes on offer include a narrower runner option, but each comes at a very low price point — yet another reviewer claimed that their rug looks much more expensive than it was, commenting on how pleased they are with the value for money.

Best-rated outdoor rug

BalajeesUSA Outdoor Patio Rug

This patio rug comes in several different colourways and patterned options, with three different sizes currently available. One customer, who purchased the rug to protect bare feet in the summer on a hot decking, loves how much it brightens up the decking. Ninety-seven reviewers note that the colourful rug is lightweight — the same buyer said their rug does move with the wind because of this, but with chairs placed on top, it shouldn’t go anywhere. A further 314 reviewers mentioned the unbelievably low price, with another stating that they would have expected a much smaller product for what they paid.

Best-rated woven rug

Indian Arts Fair Trade Rag Rug
From £20
From £20

This Indian Arts woven rug is made from fully recycled materials and purchased from a Fair Trade supplier, meaning that no two rugs will be completely the same. One customer, who bought two of the rugs for their bathroom, loves how cheerful the product looks, and was pleased with the high quality. Another stated that they’ve purchased several of the rugs in various sizes for different rooms of the house; they’re happy with the value for money, and claim that they’ve “transformed the house.” In fact, 43 reviewers commented on the quality of this woven rug, while 25 reported that it looks great in their house. Yet another buyer is using their rug as a cover for the sofa, after needing something more robust than a throw or blanket to withstand their fidgeting dogs.


83 percent of reviewers for this bold statement rug — which comes in seven different size options, including three runner sizes — gave it five stars. One customer, who loves how easy to clean these rugs are, bought four in a runner size to fit around the edges of an existing rug, stating that the different colours and patterns all work perfectly together and cheer up their living room. Another happy buyer, who purchased this rug for their kitchen, loves how the thick rug is colourful but not too “in your face.” And yet another bought the rug with the intention of using it underneath their indoor rabbit cage, but upgraded it to lounge use shortly after.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

The Best Rugs on Amazon, According to Reviewers