black friday 2021

All the Best Black Friday Deals and Sales

saved
Comment
Photo-Illustration: The Strategist; Photos: Retailers

Black Friday has arrived, and just like in 2020 (and 2019), we’re here to help you sniff out the best deals across the internet. At the Strategist UK, we’re obsessive with our deal-hunting — we cross-check prices across retailers and compare discounts year on year — so we always know when, for example, that “best-ever price” Vitamix is actually cheaper at John Lewis.

We’re covering Black Friday sales across the site, including plenty of discounted Strategist favourites. We’ve got stories on the best beauty and skin-care deals, the best bedding and mattress deals, the best Amazon deals, and all the deals that will make great gifts.

But if you’d like a little of everything, consider this page your Black Friday HQ. It’s where we’re rounding up all the sales — and the deals on specific items — that are worth paying attention to. We’ve already found deals on travel brands like 40 percent off at Away, 50 percent off at luxury brands like Aspinal and Liberty, and eminently giftable deals on smart speakers and more from Amazon (as well as plenty more to come). We’ve listed the sales alphabetically by retailer for ease. We’ll be stock-checking this post throughout the day, but if you see something you like, don’t dillydally — and follow us on Instagram and Twitter for updates throughout the day.

There are thousands of items on sale at Amazon, but the best deals we found (unsurprisingly) are on Amazon-branded products like 40 percent off Echo Dot speakers, 25 percent off Kindles, and 50 percent off Fire tablets. We also found savings on oodles of electric toothbrushes and in-demand kids’ toys. For more Amazon savings, visit our guide to all the best Amazon deals.

Amazon Echo Dot (4th Generation)
Saved
View
Very Good Deal
Kindle Oasis
Saved
View
Very Good Deal
Fire 7 Kids Tablet (Ages 3-7)
Saved
View
Very Good Deal
Silentnight 2000 Pocket Gel Pillowtop Double Mattress
Saved
View
Very Good Deal
Oral-B iO9 Electric Toothbrush with Revolutionary Magnetic Technology
Saved
View
Very Good Deal

We like Aspinal for its luxury leather handbags and stylish luggage tags. It’s offering up to 50 percent off its full collection, including wallets, passport covers, and leather backpacks.

Set of 2 Luggage Tags
Saved
View
Very Good Deal
Reporter Backpack
Saved
View
Handbag Tidy All
Saved
View
Very Good Deal

When we interviewed frequent fliers about their favourite luggage, Away came out on top (in fact, an Away carry-on features in our Strategist 100). Its Black Friday sale offers up to 40 percent off selected luggage and travel accessories.

The Carry-On
Saved
View
The Carry-On
From £182
From £182
The Daily Carry-On with Pocket
Saved
View
Very Good Deal
The Longitude Tote
Saved
View
Very Good Deal
The Longitude Tote
£105
£105

Beddable is offering up to 50 percent off selected bedding, cushions, and throws. If you’d like more bedding and mattress savings, visit our guide to all the best Black Friday bedding and mattress deals.

Silver Grey Bedding Set
Saved
View
Alpaca Bedspread
Saved
View

BeautyBay is offering up to 50 percent off across its range of skin and beauty products, with major discounts on Cerave and Zoeva. If you’d like more beauty and skincare savings, visit our guide to the best Black Friday beauty and skincare deals.

Anastasia Beverly Hills Contour Kit (Light/Medium)
Saved
View
Very Good Deal

Bloom and Wild have up to 25 percent off letterbox flowers (and letterbox Christmas trees). When we took a straw poll in the Strategist UK slack channel, Bloom and Wild came recommended by … well, all of us. Writer Chris Mandle said the letterbox flowers were his preferred option for sending flowers to his family in Cumbria, particularly to his grandma, who often has a bunch of M&S flowers in her sitting room already. If you’d like some more gift ideas, visit our guide to all the best Black Friday deals (that would make great gifts).

Bloom and Wild – The Holly
Saved
View

Boden is home to some of our favourite cashmere (one expert told us that “They do a black roll-neck jumper that has a very The Row vibe.”) You can save up to 40 percent in their Black Friday event.

Cashmere Cardigan - Mint Blue
Saved
View
Very Good Deal

Chilly’s water bottles are a Strategist favourite — and you can get up to 50 percent off its originals range (including bottles, coffee cups, and food storage) in the Black Friday sale.

Mystic Teal Water Bottle
Saved
View
Chilly's Food Pot Monochrome Black
Saved
View
Very Good Deal

Cult Beauty has 25 percent off absolutely everything, from Olaplex gift sets to Charlotte Tilbury’s magic night cream.

Charlotte Tilbury Magic Cream
Saved
View
Very Good Deal
Glow Recipe Watermelon Glow Niacinamide Dew Drops
Saved
View
Very Good Deal

Emma has half-price deals across a range of products (at multiple retailers, like John Lewis and Amazon), but the best savings we found were on mattress bundles (exclusive to the Emma website). All orders of the Emma Original Mattress, Emma Hybrid Mattress, and Emma Accessories include a 200-night trial period, so you can claim a full refund if you’re unhappy with your purchase.

Emma Original Double Mattress Bundle
Saved
View
Very Good Deal
Emma Premium Microfibre Pillow
Saved
View

Gap

Gap have 50 percent off everything on the site (the saving is added at checkout). We’d advise you to stock up on cozy flannel PJs (for all the family).

Adult Flannel PJ Set
Saved
View
Very Good Deal
Adult Flannel PJ Set
£25
£25

Glossier have 20 percent off everything on the site, including favourites like Boy Brow, Futuredew, and Lash Slick mascara.

Glossier Milky Jelly Cleanser
Saved
View
Glossier Balm Dotcom
Saved
View
Glossier Boy Brow
Saved
View
Glossier Cloud Paint Duo
Saved
View

You can get up to 30 percent off at Liberty, including Paloma wool, Girlfriend Collective, Rains and Liberty’s classic Liberty print pyjamas.

Hera Silk Jacquard Cami and Short Set
Saved
View
Desert Rose Silk Satin Pyjama Set
Saved
View

Look Fantastic have discounts of up to 50 percent across brands such as Urban Decay, Yves Saint Laurent, and Beauty Works.

Too Faced Stocking Stuffer Mascara and Lip Plumper Set
Saved
View

Lululemon’s We Made Too Much sale has expanded for Black Friday. You can save up to 60 percent off yoga-instructor-approved leggings, spin-teacher-approved sports bras, and more.

Lululemon Wunder Under HR Tight
Saved
View
Lululemon Align Pant Full Length 28”
Saved
View
Lululemon Everywhere Belt Bag
Saved
View
Very Good Deal

Made.com has up to 40 percent off its best sellers (and free delivery), including our favourite sofa bed.

Haru Small Sofa bed, Butter Yellow
Saved
View
Parton Freestanding Full Length Mirror 35 x 151cm, Matt Black
Saved
View
Very Good Deal
Scott Large 2 Seater Sofa, Grass Cotton Velvet
Saved
View
Cotton Reversible King Size Duvet Cover and Two Pillowcases
Saved
View

Missoma is offering 25 percent off everything on the site. We like these cool-girl-approved earrings (which also featured in our Strategist 100), as well as the chunky chains.

Ridge Hoop Earrings
Saved
View
Very Good Deal
Flat Snake Chain Necklace
Saved
View
Very Good Deal

The Outnet have an additional 25 percent off items that are (already) 70 percent off with the code BLACKFRIDAY. We spied deals on Ganni dresses, Calvin Klein underwear, and Shrimps and Charlotte Simone coats.

Charlotte Simone Faux Fur Coat
Saved
View
Very Good Deal
Charlotte Simone Faux Fur Coat
£124
£124
£124 at The Outnet
Buy
with code: BLACKFRIDAY
Ganni Silvery Floral-Print Crepe Shirt
Saved
View
Very Good Deal
£26
£26 at The Outnet
Buy
with code: BLACKFRIDAY

Piglet in Bed is offering 20 percent off all its products when you add the discount code “BF20” at the checkout.

Burnt Orange Linen Duvet Cover
Saved
View
White Linen Pillowcases
Saved
View
Linen Pyjama Trouser Set
Saved
View
Linen Pyjama Trouser Set
£88
£88

SpaceNK has various discounts across its best sellers. Brands like Nars and Aesop are available at a 20 percent discount, with BeautyBlender and By Terry products 25 percent off.

Aesop Reverence Aromatique Hand Wash
Saved
View
Creme De La Mer Moisturising Cream
Saved
View

Sweaty Betty have 25 percent off everything on site — we like the leggings (so do fitness instructors) and the slouchy yoga pants with the code CHEERS.

Sweaty Betty Garudasana Yoga Pants
Saved
View
Very Good Deal
Photo: Retailer
£64 at Sweaty Betty
Buy
with code: CHEERS
Sweaty Betty Power Mesh 7/8 Gym Leggings
Saved
View
Very Good Deal

For a very practical Black Friday purchase, the Trainline are offering an (unbeatable) 50 percent off all digital railcards — including Two Together, 16-25 and 25-30 railcards. Enter RAILCARD50 at checkout.

Two Together Railcard
Saved
View
Very Good Deal
Two Together Railcard
£15
£15
£15 at The Trainline
Buy
with code: RAILCARD50

Pick up cashmere, puffers, and basics in the Uniqlo sale. All for up to 25 off.

Uniqlo Cashmere Crewneck Long-Sleeved Sweater
Saved
View
Uniqlo Women’s Cashmere Crewneck Jumper
Saved
View
Very Good Deal
Uniqlo Women's Ultra Light Down Jacket
Saved
View

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

All the Best Black Friday Deals and Sales