cyber monday 2021

Our Favourite Cyber Monday Deals (That Would Make Good Gifts)

Photo-Illustration: The Strategist; Photo: Retailer

It’s Cyber Monday and the deals are still coming. Just like on Black Friday we’re here to help you sniff out the best deals across the internet. At the Strategist UK, we’re obsessive with our deal-hunting — we cross-check prices across retailers and compare discounts year on year — so we always know when, for example, that “best-ever price” Vitamix is actually cheaper at John Lewis.

We’re covering Cyber Monday sales across the site, including plenty of discounted Strategist favourites. We’ve got stories on the best beauty and skin-care deals, the best bedding and mattress deals, the best Amazon deals, and more.

Here, we’ll be covering the deals that way think will make great gifts. It’s worth noting that while Cyber Monday is a good time to buy a big-ticket (and eminently giftable) item on sale, the current supply-chain crisis means shipping on those items could be delayed. One supply-chain issue that we anticipate affects products that contain microchips, from Nintendos to sex toys (a lesser-publicized casualty of the microchip shortage). However, we’ll make sure to highlight any items that are significantly on sale but may be delayed, and we’ll include plenty of items that are available in abundance. We’ll be stock-checking this post throughout the day, but if you see something you like, don’t dillydally — as all sales end at midnight this evening. Follow us on Instagram and Twitter for updates throughout the day. Lastly, if you’re looking for something different (or you just like a little of everything) visit our Cyber Monday hub page.

This quenching moisturiser is a Strategist staff favourite. Our readers also buy it in droves – it has featured in our top-ten most-bought for over a whole year.

This charming gift set (containing hand cream, body lotion, and lip balm) is the perfect stocking stuffer.


Play psychologist and Good Play Guide founder Amanda Gummer thinks the card game’s success hinges on the fact it is “very accessible to children of all ages.” “It’s incredibly simple to set up and it is skill based, but it’s not biased towards the older generation,” she explains. “Sometimes you get a very observant kid who can wipe the floor with everybody.”


A more stylish alternative to re-used Flora tub.


For your frazzled sibling.

These sumptuous velvet cushions (with free delivery) would be a nice housewarming gift.

Strategist UK writer (and recent graduate) Rachael Griffiths recommends the Echo Dot as a gift for any fresher. She says “I didn’t know much about speaker specifications back then, but the sound quality seemed great, and I liked how the voice-control function meant that nobody could monopolise the playlist for too long.” She adds that crucially, “the alarm is loud enough to make sure you never sleep in for a 9 a.m. seminar.” [Editor’s note: This item is in stock from December 16, but you can shop it on sale today.]

Throw Throw Burrito

One hundred and forty reviews on Amazon mention how fun this game is, with 11 saying that they couldn’t recommend it enough. In fact, one reviewer said that they laughed so much their belly started to ache.

A gentle but effective cleanser.

Best gifts under £50

Lululemon Everywhere Belt Bag
From £29
From £29

This dinky belt bag is perfect for a friend on to go (whether they log their 10ks on Strava, or prefer walking over taking the tube).

Set of 2 Luggage Tags
From £44
From £44

When we asked frequent travellers about the best gifts for frequent travellers, two experts recommended Aspinal’s travel accessories.

Bloom and Wild – The Holly

When we took a straw poll in the Strategist UK slack channel, Bloom and Wild came recommended by … well, all of us. Writer Chris Mandle said the letterbox flowers were his preferred option for sending flowers to his family in Cumbria, particularly to his grandma, who often has a bunch of M&S flowers in her sitting room already.

£31 at Bloom and Wild
with code: CAREWILDLY15

For your recently bleach-blonde friend.

“Honestly, a soda stream is the best gift I’ve ever been given,” says actor and podcaster Lewis Chandler. [Editor’s note: This item is in stock from December 9, but you can shop it on sale today.]

Adult Flannel PJ Set

Some very festive pyjamas.

Best gifts under £100

Ridge Hoop Earrings

We like these cool-girl approved earrings (which also featured in our Strategist 100).

Photo: Retailer

These Strategist-approved slouchy yoga pants “fall softly from the hips, gently hugging the legs before being gathered into long ankle cuffs.”

£64 at Sweaty Betty
with code: CHEERS

These seldom-on-sale AirPods are now under £100.

Best gifts over £100

The Bigger Carry-On
From £199
From £199

When we interviewed frequent fliers about their favourite luggage, Away came out on top (in fact, an Away carry-on features in our Strategist 100).

Desert Rose Silk Satin Pyjama Set

Some luxurious pyjamas, for the fanciest person on your Christmas list.

A fantastic saving on a do-it-all mixer.

A very giftable bundle (that you might wish to keep for yourself).

An exceptional saving on an exceptional range of Charlotte Tilbury products.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

All the Cyber Monday Deals (That Would Make Good Gifts)