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The 24 Best Gifts for Every Type of Person (That Happen to Be From Black-Owned Businesses)

Photo-Illustration: retailers

Whether you’re getting a head start on Christmas shopping or you have a family/friend with a birthday in winter, consider getting your gifts from Black-owned businesses this year. We looked through our directory of Black-owned businesses (you can see the full list here) to find gifts for every type of person on your list, and we pulled in recommendations from the Strategist archives. From your new boyfriend’s family to the perfect gift for your (new) godson, we found a trove of giftable products, all made by Black artists or sold by Black businesses.

For the brother who live-tweets Bake Off

He might like a make-at-home kit from online bakery Jasmine’s Flour (Hollywood Handshake optional).

For the mum who misses her mug in the office

We already love Avila Chidume’s line of greeting cards, but this sunny mug would make a perfect gift, too.

For the dad who can propagate anything

A cutting from his prayer plant would look quite striking in one of these mini-vases.

For the cousin who works from bed

A set of sheets she wouldn’t mind being glimpsed on Zoom, by London-based Bespoke Binny. [Editor’s note: These are made-to-order, so if your favourite design is sold out, it’s worth getting in touch.]

For the mother-in-law who can’t even decide on a Quality Street

An indecisive giftee would love this Soapsmith gift set, which includes three of the brand’s seven soaps in a handsome box.

For the aunt who has trouble switching off

Lavender candles — like this hand-poured one from Aysha Bell — will soothe any stresses. This burns for 45 hours, perfect for even the most tightly wound aunt.

For the father-in-law who has trouble switching off (but loves a project)

Maybe a candle he made himself would bring him more satisfaction.

For the boyfriend (who is also a plant dad)

Photo: retailer

Leafy ferns and spiky aloes alike would look nice in this concrete planter.

For the brother of your boyfriend (who can’t even keep cacti alive)


Dalston-based plant haven Prick have gifts for even the least green-fingered, like this pen.

For the nephew who just got his own place

Get some art on those bare walls.

For the colleague who is feeling kind of frazzled

For the housemate who is a frontline worker

This customisable gift box features a candle, a nourishing shea butter, a pouch of drinking chocolate, and some cosy Angora wool socks, so you can choose scents or flavours you know she likes.

For the daughter who spends eight hours a day on Zoom calls


This smart brooch from Chalk — a jewelry brand founded by architect and designer Malaika Carr — would jazz up her WFH outfits.

For the sister who pierced everyone’s ears in year 8

Kalkidan Legesse’s ethically conscious shop Sancho’s sells all manner of nice earrings. We like these hammered brass hoops by Yala Jewellery, which are made just outside Nairobi.

For the girlfriend who leaves a trail of bobby pins in her wake

Designed for mixing powdered masks in before applying to the face, this treatment bowl (made in collaboration between The Afro Hair & Skin Company and ceramicist Carla Wright) could also be a nice place to stash trinkets.

For the uncle who makes a mean mai tai

Try gifting a golden rum for something a bit different. This award-winning one — it won a silver medal at the International Wine and Spirit Competition (2017) — comes from Livingston, West Lothian.

For the godson whose parents have a ‘wooden toys only’ policy

These educational puzzles came recommended to us by Nina Malone, founder of the Dope Black Mums podcast, and can also be gift-wrapped.

For the brother-in-law who just became a dad

This tasteful bunting would be nice in a nursery, and can be customised with up to seven letters on it, too.

For the niece who wears her hair natural

This wash day set from Afrocenchix includes a sulphate-free shampoo, silicone-free conditioner, hair spray, hair cream, and hair oil. But we particularly like the African-print bag the products all come in.

For the sister-in-law who has just learned her curl type

This set by Bouclème comes recommended by author and Strategist contributor Louise Hare. It includes four products and a guide that helps you get to know your curl type and behaviour over a month.

For the best friend who hasn’t been clean-shaven since 2007

Aaron Wallace’s products are specifically designed to cater for Afro hair, which is highly prone to water loss (which increases the chance of breakage). They also come in a highly giftable navy bottle.

For the best friend who has a lipstick for every occasion

Gift a highly pigmented lipstick from IMAN. They come in an assortment of colours (with names like “iced tea” and “flirtatious”), but a classic red will always be popular.

For the first-time parents in your WhatsApp group

For the neighbour who will always house-sit your ficus

You may not be close, but a simple card (like one of these vibey designs from Nina Bombina) will go a long way.

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

The 24 Best Gifts From Black-Owned Businesses