painless shopping

29 Gifts Under £20 (That You Can Buy on Amazon)

Photo-Illustration: Courtesy the retailer

Chances are, your Christmas shopping is already well underway, but no matter who you’re buying for, a great gift needn’t break the bank. In fact, an inexpensive token might be just the thing for some of the people in your life this year, whether you’re shopping for your favourite aunt or the colleague you used to grab lunch with. We’ve rounded up some of our favourite products we’ve been writing about at the Strategist UK, all of which are under £20, including a charming squeaky toy for the dog, must-have stocking stuffers for kids, and the perfect gift for an AeroPress convert.

For your Bake Off–obsessed co-worker

For your dog (who has been a very good boy)

For your cat

For your niece, who goes to drag brunch at Blame Gloria

For the drag fan on your list: an SPF lip balm recommended by Farrah Moan herself.

For your sister, who is starting a new job

A classic Moleskine will always make a good gift.

For your sister-in-law, who’s chronically frazzled

A spritz of this spray on her pillow could help her drift off.

For your new (!) boyfriend

First-time Christmas gifts can be tricky, but something practical and stylish should go down a treat.

For your housemate, who is chilly even when the thermostat’s cranked up

£23 for 6

At least he’ll be warm from the ankles down.

For your younger brother, who keeps losing his phone

A Tile tracker is cheaper than annual phone insurance.

For your 6-month-old godchild

This combination soft toy and teething ring comes recommended by experts.

For your 8-year-old godchild

Photo: retailer

An easy win.

For your 12-year-old godchild

Dobble Card Game

This card game (recommended to us by both experts and celebrity parents) is appropriate for all ages, but is easy for kids to pick up.

For your (virtual) workout buddy

From £14

No matter which workout you’re doing together, these wearable weights will dial it up a notch.

For your ‘office’ secret Santa

There are loads of beeswax wraps online, but we like the honeycomb design on these ones.

For your friend who (truly) adores their Roomba

Now Ronnie the robovac has even more personality (these are also great stuck to brooms, houseplants, and even the fridge).

For your friend who said ‘I quit’ in 2021

If they’ve ticked “getting into bird-watching” off their between-jobs bingo card, this will help them attract more to their balcony or garden.

For your boyfriend’s mum

These sheet masks come from Amazon’s in-house beauty line, Belei (which our beauty columnist Rio is a fan of).

For your boyfriend’s brother

A catchall gift like a nice pair of gloves (that are smartphone-friendly) is always useful.

For your hard-to-buy-for cousin

For your brother who still designs mansions on The Sims


If he has an appreciation for architecture, this book of tiny (but striking) homes will inspire him.

For your godfather, who can touch his toes now

Fit Nation Foam Roller
Photo: retailer

All that newfound bendiness is pointless if he’s not rolling out those muscles.

For your friend who’s just gotten pregnant

She can still enjoy an (almost) gin-and-tonic.

For the mum who’ll have a glass of prosecco, but just the one

For your uncle, who just got an AeroPress

These paper-thin mesh filters replace the paper ones that are inserted in the bottom of your AeroPress, so he doesn’t have to burn through a box of filters every month.

For your nephew, who prefers milkshakes

This frother will make them extra creamy (and can be used to craft a particularly good cappuccino when he’s a bit older).

For your granny

A nice brolly that you haven’t spent too much on, promise.

For your great-granny

A range of shades are available, but we like this elegant purple.

For your friend, who’s a frontline worker

For your 7-year-old’s new BFF

The Strategist UK is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Read about who we are and what we do here. Our editors update links when possible, but note that deals can expire and all prices are subject to change.

29 Gifts Under £20 (That You Can Buy on Amazon)