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  1. kids and babies
    The Best Kids’ Shoes for Summer Are on SaleNatives in lots of colors and sizes for as low as $25.
  2. this thing’s incredible
    My Hair Is Just Doing Better Because of This BrushEvery time a friend or a colleague sees it, I get a compliment.
  3. celebrity shopping
    What Olympic Gymnast Laurie Hernandez Can’t Live Without“Any photos from the Olympics of me as a teenager with eyeliner on, it’s this one.”
  4. shoes
    Strategist Face-Off: Tevas vs. ChacosA showdown between two staff writers and their favorite “adventure sandals.”
  5. toys
    New Toys Alert: 1974 Hello Kitty and Harry Potter PotionsPlus, artist Phoebe Wahl’s circus-themed playsilks.
  6. amazon prime day 2024
    The 65 Best Prime Day Deals for Kids and BabiesActually good sales on baby gear, toys, and gifts for tweens.
  7. amazon prime day 2024
    Big Ticket, Worth It: The Graco Extend2Fit Convertible Car SeatOne car seat for just $130 that’ll last from infancy through elementary school.
  8. furniture
    The Very Best Beanbag ChairsWhether you have kids, want to furnish a fun game room, or need comfy furniture fast, there is a beanbag chair for you.
  9. toys
    Capybaras Are the New AxolotlsThe giant but cuddly South American rodent is the new status stuffed animal.
  10. women’s apparel
    This Is the Best Sock Height, ActuallyAnd it’s neither ankle nor crew.
  11. men’s apparel
    The Very Best Men’s SweatpantsIncluding budget-friendly classic cuts, slim-fit joggers, and a pair made of recycled cotton.
  12. women’s apparel
    The Gap Linen Minidress I Bought Twice Is Just $34I have owned this dress just over a week and already worn it three times.
  13. men’s apparel
    The Very Best Men’s ChinosIncluding a vintage-inspired Buck Mason option, a classic pair for around $50, and a very on-trend relaxed fit with pleats.
  14. style
    What to Buy From Gap’s Summer Sale on SaleCotton and linen basics, plus one very unbasic gingham minidress.
  15. don’t dilly dally
    New Stuff Alert: An Ultrafragola-esque Phone Case and Super Smalls BeadsPlus J.Crew Team USA gear.
  16. gifts
    The Best Gifts for Outdoorsy Dads, According to Outdoorsy DadsFrom a classy pocketknife to a 20-can cooler.
  17. furniture
    My Hunt for a Nice-Looking (and Shallow) Kitchen CabinetCounter-height, toddler friendly, and shallow enough to fit in my narrow galley kitchen.
  18. baby gear
    The Very Best Booster SeatsHigh-back boosters, backless boosters, and ones that convert from a five-point harness to an adult seat belt once your kid is ready.
  19. how i pick my picks
    A Toy Tester’s FAO Schwarz Wish ListSenior writer and toy expert Liza Corsillo tells us how she picks her picks.
  20. toys
    The Best Outdoor Toys for Kids, According to ExpertsFrom classic sidewalk chalk to a Squishmallows sprinkler.
  21. women’s aparrel
    Everything We Want to Buy From the Dôen x Gap CollaborationWe tried on the clothes IRL to find the clear winners.
  22. bedding
    The Strategist Guide to Making a BedColorful sheets are in; tucked-in sheets are out.
  23. gifts
    The Best Mother’s Day Gifts Under $100 for New MomsFrom personalized jewelry and cozy slippers to an excellent bathrobe and compression socks.
  24. women’s accessories
    The Best Personalized Jewelry Under $250Non-boring initial necklaces, engraveable charms, and even a ring with an embedded secret message.
  25. celebrity shopping
    What Todd Selby Can’t Live Without“I definitely overdo it because that’s the most fun.”
  26. don’t dilly dally
    9 Things That’ll Almost Definitely Sell Out: From Sandy Liang to BlueyIncluding new dog gear from Hay and a lipstick-red leather bag from Rouje and Dragon Diffusion.
  27. baby gear
    It’s My Work-Diapers Backpack-ToteThis trapezoid-shaped bag from LeSportsac is the only bag I reach for these days.
  28. deal of the day
    J.Crew’s 100 Percent Irish Linen Button-Downs Are Just $75 TodayGet the prep appeal of an Oxford with a more relaxed summer-in-Sicily — or Galway — vibe, for 25 percent off.
  29. health
    How to Watch the Solar Eclipse Without Burning Your EyesWatching a total solar eclipse can be thrilling; here are the eclipse glasses and other expert-recommended gear you can use to do it safely.
  30. gifts
    The Best Gifts for 12-Year-Olds, According to ExpertsIncluding the original Tamagotchi, a twinkly DIY light-up dog, and a game controller that snaps onto their iPhone.
  31. best of new york
    The Best Therapists in New YorkWe asked 27 notable New Yorkers about their therapists and are publishing their referrals in their own words.
  32. now that i know better
    How I’d Redo My Baby Registry: With a Stroller That’s Easier to PushI’d also ask for angled breast-pump flanges, which are much more comfortable to use.
  33. health
    What Is Mask Filtration Efficiency?N95, KN95, and KF94 masks are rated according to how much nasty stuff they can block.
  34. now that i know better
    How Hilary Swank Would Redo Her Baby Registry“I’m never afraid my milk will go bad, even if I can’t get it into a refrigerator.”
  35. dogs
    The 13 Very Best Dog LeashesVet- and trainer-approved leashes for everyday walks, late-night outings, and even jogs.
  36. women’s apparel
    What Is Tencel?And how is it different from lyocell and modal?
  37. dogs
    The 11 Very Best Dog FoodsDry, wet, dehydrated, human-grade and more — we found dog foods for every pup’s needs.
  38. unisex fashion
    What Is Modal Fabric?The silky, soft material is often billed as a green alternative to spandex or poly-blends.
  39. health
    The 7 Very Best Face Masks for KidsWe spoke to doctors and public-health experts to find the best KN95, KF94, and surgical masks for kids.
  40. men’s sleepwear
    The Very Best Men’s BathrobesIncluding classic plush robes, lightweight waffle robes, and a flannel robe beloved by New England dads.
  41. dogs
    The 14 Very Best Dog BedsFor sprawlers, burrowers, nappers, and every dog in between.
  42. health
    The Very Best Disposable Masks for All AgesWe tested expert-approved disposable masks to find the best N95, KN95, KF94, and surgical masks you can buy online.
  43. women’s shoes
    What Are the Best Cowboy Boots?Including boots for riding horses, going-out boots, and boots you can wear to work.
  44. holiday 2023
    The Coolest, Weirdest, and Squishiest Toys of 2023All the brand-new (and new again) toys I can’t stop thinking about.
  45. toys
    These Highly Coveted Toys Are Still in Stock for ChristmasThe Squishmallows, digital Bitzee pets, video games, and dancing Elmos that will delight kids of all ages this year.
  46. strategist round table
    7 Strategist Editors Discuss the Gifts They’re Getting Their KidsWe infiltrated the brain trust to find the best children’s gifts.
  47. cyber monday 2023
    I’m the Strategist’s Toy Writer, and These Are the Best Cyber Monday Toy DealsDeeply discounted teddy bears and Squishmallows, puzzles, bath toys, video games, and much more.
  48. black friday 2023
    I’m the Strategist’s Toy Writer, and These Are the Best Black Friday Toy DealsDeeply discounted teddy bears and Squishmallows, puzzles, bath toys, video games, and much more.
  49. gifts
    The Best (Strategist-Approved) Children’s BooksTwenty-five titles for babies, toddlers, elementary, and middle-school kids.
  50. don’t dillydally
    10 Things That’ll Definitely Sell Out: From Gohar World to Girlfriend CollectiveIncluding brand-new patterned towels from Dusen Dusen, Spider-Man specs from Warby Parker, and Blondie-themed knits from Hades.
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