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  1. best of brand
    The Strategist Guide to Shopping at EverlaneFrom durable ballet flats that elevate every outfit to crewneck T-shirts worth buying in bulk.
  2. the strategist beauty brief
    The Face SPF Our Beauty Writers Actually BuyOur tried-and-true picks with no white cast.
  3. sunday circular
    9 Things That Delighted Us: DJ Khaled’s Cocoa Butter to Brown Sugar Lip BalmIncluding a Mother’s Day gift that will arrive well before May 12.
  4. mother’s day 2023
    All of the Best Mother’s Day Gift IdeasPerfect presents for every kind of mom in one handy guide.
  5. best of brand
    The Strategist Guide to Shopping at MadewellIncluding doula-approved maternity jeans, Strategist-editor-approved tees, and affordable accessories that stand the test of time.
  6. who ate where
    48 Scenes From a Century of New York DiningDebbie Harry at Katz’s, David Byrne at the Locale, and Bastille Day at Florent.
  7. what’d i miss?
    Hybrid House Shoes, the Perfect Work Tote, and Other Recent Strategist FindsAs seen in the “Strategist” section.
  8. the yesteryear issue
    Who Ate Where: The Restaurants That Defined New YorkA social history of New York City, told entirely through its regulars.
  9. sunday circular
    11 Things That Delighted Us Last Week: From Charming Floss to Tissue-Box CoversJimmy Butler and Simu Liu on socks and snacks.
  10. announcements
    Welcome to the Queries Discussion HubChat with Carl Rosen and fellow word nerds about all things language and grammar.
  11. sunday circular
    10 Things That Delighted Us Last Week: Playing Cards to Inflatable Knee PillowsPlus, an accent rug that’s shaped like a stick of butter.
  12. our shopping cart
    The Strategist Haul: What the Editors Bought in March“The Muji in Hudson Yards is the best one in the city.”
  13. about us
    How Does Best in Class Actually Work?A closer look at how we curate our flagship shopping guides.
  14. about us
    Meet the Strategist’s TeamThe people behind the product recommendations.
  15. about us
    How the Strategist Badging Program WorksAn even easier way for our readers to find the things we love.
  16. what’d i miss?
    John Gourley’s Hot-Dog Roller and Other Recent Strategist FindsAs seen in the Strategist section.
  17. sunday circular
    10 Things That Delighted Us Last Week: From Bird Feeders to On-Sale SunglassesPlus a water bottle shaped like a rotary phone.
  18. sunday circular
    8 Things That Delighted Us Last Week: From Diaper Cream to Ceramic SconcesPlus the probiotic one chef relies on to beat hangovers.
  19. sunday circular
    10 Things That Delighted Us Last Week: From Compression Boots to Citrusy CandlesIncluding the sleep mask Hannah Brown used to survive The Bachelor’s bunk rooms.
  20. sunday circular
    11 Things That Delighted Us Last Week: From Toast Tongs to Electric-Blue MascaraAnd the golden standard of sweatpants, according to Chris Black.
  21. our shopping cart
    The Strategist Haul: What the Editors Bought in February“Crew-neck sweatshirts are an established part of my personality.”
  22. best of brand
    The Strategist Guide to Shopping at NikeIncluding celebrity-street-dancer-approved sneakers, tennis-player-approved dresses, and the no-show socks worn by Navarro College cheerleaders.
  23. best bets
    Crocs Alternatives, a Red Bonnet, and Other Recent Strategist FindsAs seen in the Strategist section.
  24. sunday circular
    9 Things That Delighted Us: Harry Styles’s Mints to Elegant (Orthopedic) Flats“Personal uniforms” was the theme of last week.
  25. sunday circular
    10 Things That Delighted Us Last Week: From Snow Skirts to Approachable RetinolNicola Peltz Beckham shares the key to surviving a weekend with her in-laws.
  26. best bets
    Parisian Glassware, Chef-Approved Sneakers and Other Recent Strategist FindsAs seen in the Strategist section.
  27. sunday circular
    8 Things That Delighted Us: From Sun-In Spray to Secret-Message JewelryWe even found Lorde’s water bottle — and it’s not a Stanley.
  28. home
    43 Most Giftable Coffee-Table BooksWhether they’re into birds, Lego, or surfing.
  29. announcements
    Introducing the Love Is Blind Club NewsletterWatch and dissect the sixth installment of reality-TV’s great “experiment” alongside New York’s writers and editors.
  30. best of brand
    The Strategist Guide to Shopping at J.CrewIncluding a cashmere wrap that has survived sticky, apple-juice-slicked fingers.
  31. sunday circular
    8 Things That Delighted Us Last Week: From Red-Light Wands to Recycled RugsIf the Fountain of Youth doesn’t exist, this skin-care device is the next best thing.
  32. our shopping cart
    The Strategist Haul: What the Editors Bought in JanuaryFrom a snowball-maker to a “perfectly worn-in” vintage Barbour jacket.
  33. adult
    All the Best Sex Toys (That We’ve Written About on the Strategist)Whether you’re buying your very first vibrator or looking to invest in something worthy of adding to your extensive collection.
  34. best bets
    Threadbare Tees, Bridget Everett’s Clogs, and Other Recent Strategist FindsAs seen in the Strategist section.
  35. sunday circular
    8 Things That Delighted Us: From Extremely Sticky Post-its to Chef-Loved SheetsAnd the latest contender in the water bottle wars.
  36. best of brand
    The Strategist Guide to Shopping at PatagoniaYes, there’s a fleece section.
  37. best of brand
    The Strategist Guide to Shopping at UniqloIncluding expert-recommended undergarments and the only winter jacket you’ll ever need.
  38. best of brand
    The Strategist Guide to Shopping at ParachuteWe’ve weeded through the brand’s best sheets, duvets, and loungewear.
  39. announcements
    Introducing Subscriber-Only NewslettersThree brand-new newsletters plus a selection of our existing ones will be available exclusively to New York’s most valued readers.
  40. sales
    Half-Off Storage Bins for Holiday ProcrastinatorsIt’s time to take down the garlands.
  41. sunday circular
    8 Things That Delighted Us Last Week: From Bolster Pillows to Breath MintsA better (and cheaper) version of High Sport pants does exist.
  42. massagers and recovery
    All the Best Massage Tools We’ve Ever Written AboutPhysicians, chiropractors, and podiatrists share what to use to stay knot- and pain-free.
  43. sleep
    Scandinavian Comforters and Other QuestionsYour shopping conundrums, answered.
  44. best bets
    Simon Rex’s Hip Hook, the Bicoastal Baggu, and Other Recent Strategist FindsAs seen in the Strategist section.
  45. sunday circular
    9 Things That Delighted Us: From Flower-Shaped Flatware to Memory-Foam Eye MasksAnd the absurd desk timer one New York editor bought to reclaim his focus.
  46. best of brand
    The Strategist Guide to Shopping at LululemonIncluding expert-recommended gym shorts and leggings beloved by fitness folks and new moms alike.
  47. sales
    A $29 Humidifier for Cold and Flu SeasonIt has a 25-hour run time so you don’t have to get out of bed.
  48. sunday circular
    7 Things That Delighted Us Last Week: From High-Tech Boots to Baby-Food-MakersAnd the retractable lint roller 6lack uses to get cat fur off his clothes.
  49. sales
    A Time-Saving, Grime-Busting Mop Is 25 Percent OffYou’ll never want to wring a mop by hand again.
  50. your shopping cart
    Year in Review: How Strategist Readers Shopped in 2023How did readers shop on Black Friday? What was the most expensive thing anyone bought? And what about people with expensive taste?
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